Yeah, no kidding. It was literally started as a money-making scam by a known con artist who flat-out put it down in black and white that he was going to start a religion because it was an easy way to get his hands on lots of cash. And people still fell for it! FFS.

I've often joked about starting a cult but this is the first time I've considered that could actually be achievable.

The son of author Carl Hiaasen, actually. But he still passed it on to a publisher, and the publisher was cynical enough to put it out there for a nice easy profit. Sigh.

Right, thanks. Sometimes I feel that good editors (and publishers) don't get enough credit.